Wednesday, October 13, 2010

Crowdsourcing for Employee, Customer and Stakeholder Engagement

From: [fastforwardblog.com]

Crowdsourcing – Collective Wisdom and Collective Intelligence

When considering crowdsourcing in the above context as a method for obtaining pertinent information and perspective from relatively large numbers of people, it is useful to differentiate between it and collective intelligence, a related concept.

Collective intelligence refers to the outcomes generated by pooling knowledge from diverse groups, using it to research and debate and then refining the resulting understanding into useful and actionable information.

Crowdsourcing collective wisdom refers to the aggregation of anonymously produced data from groups of independent, diverse and decentralized people (crowds). The information gathered is typically summarized into a collective judgment or perspective – the “wisdom” expressed by the crowd.


Click and read more: http://bit.ly/bpsWsb



Share |